No matter what we
do, we all want more people in our lives that will contribute to our growth and
well-being and vise versa. The more people we can reach the better our chances
of winning.
Today we’ll look
at increasing our audiences/customers from a business point of view but these
principles will work in every industry. It will work if you want to grow your
friends circle, church membership or even better your relationship with family.
Let me make
something clear. God wants you to have a bigger influence. There is no if, but or maybe about it! He wants you touch
more people with your products and services. Your business is bound to succeed because God’s DNA is in you. Everything
He does, He succeeds and so can you! You must get this winning attitude deep in
your spirit. There must be a champion in you before you can see it happen in
the natural realm. God wants you to have a bigger impact. Here are some thoughts
and ideas to guide you.
Set aside time to think. Your brain is the most valuable asset
God has given you. Average people use less than 10% of their brain. You and I should be the most successful
people in the world because we not only have a brain but His Holy Spirit of
creativity lives in us. When we set aside creative time to connect with God
and His ideas, we’ll draw in a bigger audience. Remember, the devil drives but
God guides. Spend less time on your business
plan and more time with your Creative Genius!
Focus on customer satisfaction. Don’t start from what makes you more
profit. Instead ask yourself, “How can I best
meet a need?” When your desire to
serve is greater than your hunger to make money; you’ll have more customers than
you’ll know what to do with them! Recently, a friend went to eat at
Chic-Fil-A and she was served the wrong food. Immediately the associate apologized
profusely, she brought her the correct food and returned her money for the
inconvenience. You know what my friend did? She came home and wrote about her
experience on Facebook. A dis-satisfied
customer may tell their friends but a satisfied customer will tell it to the
world!
Offer something valuable. The scripture says, “Give and it shall be given to you.” Before you ask for their
business, offer something valuable to your audience. For example there are many
free email services that you can use to send out helpful information regarding
your industry to build an audience. Something
practical, something interesting and something valuable that will improve the
quality of people’s lives. When you add value; you build a bigger audience.
That is what our Master did. Jesus didn’t
have a product or services but He deposited value in people. Is there any
wonder crowds followed Him everywhere!
Give your audience a sense of belonging. I don’t watch TV but I remember a show from
the 80s called, “Cheers!” Their tag
line was, “Where everybody knows your
name.” Anyone can market to the masses but it’s your specialized and custom
made care that will build you the biggest audience. If you’re willing to pay more for a tailor-made suite, people will be
willing to pay you more for your tailor-made services. Napoleon Bonaparte
was French political and revolutionary leader. He was an expert at making
people feel important and included. It is said that he wandered through his
camp greeting officers by name and asking them personal questions about their
family and hometown. Give your audience a sense of belonging. A loyalty
program, recognition, a stake in the company can all keep people more loyal to
you. What makes you feel committed? Offer the same to others.
Friend,
God wants you make a bigger impact. He will aid you with everything you need if
you simply make up your mind to serve more people. Don’t ask WIIFM (What’s In
It For Me) rather ask yourself, “What Can
I Do For Them?” Take time to think. Aim to please. Offer something
valuable. Give them a reason to come back to you. Soon you’ll build an audience
that will touch the globe. I’m praying for you!
“Don't be concerned for your own good but for the good of
others” (I Corinthians 10:24 NLT).
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