Brand is the name, term,
design, symbol, or any other feature that identifies one seller's product
distinct from those of other sellers. When we think about a brand, it stands out in our mind from
the masses. Our brand is our identity.
Airplanes are made
to fly. Ships sail and cars drive. No matter how big, fancy and powerful they
are its useless unless they perform to do what they’re made for. People spend
millions trying to secure their brand. What is your brand? What do people think
of when they think about you?
When people think
of me I want them to think of two things – inspiration and world missions. I do a lot of things but empowering people
with the Word of God and bringing the Gospel to the nations are the focus of my
life. Being in the ministry, kind people offer me all sorts of
opportunities because they’re trying to help our organization. I appreciate
their offer but kindly I have to turn them down. I’ve learnt this principle in life: every opportunity is not for me.
I must be true to the vision God gave me and that is inspiration and world
missions.
If we’re to be
successful in life, we have to find and cultivate our brand. In order to be
effective, you cannot be a master of all. You
may do many things but don’t let your brand be so broad that people can’t think
of one thing that you stand for. People and businesses that thrive are
those who understand and cultivate their brand.
U2 is my favorite
band in the world. I love their music. I’ve been a fan of this Irish band since
they became famous with their hit “I
still haven’t found what I’m looking for.” After thirty years, they’re
still writing outstanding music and fans like me are following them. If you
didn’t know, U2’s front man Bono does a lot of humanitarian work, especially in
Africa. He’s also a political activist. He challenges rich nations to forgive foreign
debts of the poor countries. They do a
lot of inspiring things but their staple is still churning good music. That is the number one reason why they’re
still in business and thriving. What’s your brand? What brings out the best
in you?
I find people who
have great ideas and vision but they never take the time to hone down their
trade. They offer multiple services and lack laser focus in their vision. It’s okay to have multiple source of income
but don’t juggle two or three businesses until you’re successful at one. You
only have a limited energy and resources every day. Everything you do takes
your time, effort and energy. If you’re spreading yourself too thin, you won’t
have the time to develop anything and you’ll miss out.
When Jesus got
started in the ministry, John sent his disciples to check Him out. He wasn’t
critical but John wanted to know what Jesus was about? So he replied to
the messengers, "Go back and report to John what you have seen and heard:
The blind receive sight, the lame walk, those who have leprosy are cleansed,
the deaf hear, the dead are raised, and the good news is proclaimed to the
poor. (Luke 7:22 NIV). Jesus was saying, “I’m the Savior, Healer and the Deliverer of
mankind!”
Friend, what is your brand? Have you strayed
from the original vision God gave you? Are your fingers in too many pies? Do
the people think of any one thing when they think about you? Are you spread too
thin? Every opportunity that comes along
your way is NOT for you. Focus on the one thing God has gifted you with. Don’t be a Jack of all trades. Be a master
of one thing and all Jacks will gather around you! Whatever you focus on will
grow. As you become successful in one thing, you’ll be amazed how every
other area of your life will also start to flourish. Stick to your brand. Go back to the basics. Do what
you’re best at and you’ll rise to the top. Don’t lose your brand! I’m praying
for you.
“I press on toward the goal for the prize of the upward
call of God in Christ Jesus”
(Philippians 3:14 ESV).
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