Building People. Spreading Hope.

Tuesday, August 20, 2013

How to Increase Your Audience


No matter what we do, we all want more people in our lives that will contribute to our growth and well-being and vise versa. The more people we can reach the better our chances of winning.

Today we’ll look at increasing our audiences/customers from a business point of view but these principles will work in every industry. It will work if you want to grow your friends circle, church membership or even better your relationship with family.

Let me make something clear. God wants you to have a bigger influence. There is no if, but or maybe about it! He wants you touch more people with your products and services. Your business is bound to succeed because God’s DNA is in you. Everything He does, He succeeds and so can you! You must get this winning attitude deep in your spirit. There must be a champion in you before you can see it happen in the natural realm. God wants you to have a bigger impact. Here are some thoughts and ideas to guide you.

Set aside time to think. Your brain is the most valuable asset God has given you. Average people use less than 10% of their brain. You and I should be the most successful people in the world because we not only have a brain but His Holy Spirit of creativity lives in us. When we set aside creative time to connect with God and His ideas, we’ll draw in a bigger audience. Remember, the devil drives but God guides. Spend less time on your business plan and more time with your Creative Genius!

Focus on customer satisfaction. Don’t start from what makes you more profit. Instead ask yourself, “How can I best meet a need?” When your desire to serve is greater than your hunger to make money; you’ll have more customers than you’ll know what to do with them! Recently, a friend went to eat at Chic-Fil-A and she was served the wrong food. Immediately the associate apologized profusely, she brought her the correct food and returned her money for the inconvenience. You know what my friend did? She came home and wrote about her experience on Facebook. A dis-satisfied customer may tell their friends but a satisfied customer will tell it to the world!

Offer something valuable. The scripture says, “Give and it shall be given to you.” Before you ask for their business, offer something valuable to your audience. For example there are many free email services that you can use to send out helpful information regarding your industry to build an audience. Something practical, something interesting and something valuable that will improve the quality of people’s lives. When you add value; you build a bigger audience. That is what our Master did. Jesus didn’t have a product or services but He deposited value in people. Is there any wonder crowds followed Him everywhere!

Give your audience a sense of belonging. I don’t watch TV but I remember a show from the 80s called, “Cheers!” Their tag line was, “Where everybody knows your name.” Anyone can market to the masses but it’s your specialized and custom made care that will build you the biggest audience. If you’re willing to pay more for a tailor-made suite, people will be willing to pay you more for your tailor-made services. Napoleon Bonaparte was French political and revolutionary leader. He was an expert at making people feel important and included. It is said that he wandered through his camp greeting officers by name and asking them personal questions about their family and hometown. Give your audience a sense of belonging. A loyalty program, recognition, a stake in the company can all keep people more loyal to you. What makes you feel committed? Offer the same to others.

Friend, God wants you make a bigger impact. He will aid you with everything you need if you simply make up your mind to serve more people. Don’t ask WIIFM (What’s In It For Me) rather ask yourself, “What Can I Do For Them?” Take time to think. Aim to please. Offer something valuable. Give them a reason to come back to you. Soon you’ll build an audience that will touch the globe. I’m praying for you!

“Don't be concerned for your own good but for the good of others” (I Corinthians 10:24 NLT).

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